When a business has a Verified badge, the number of people who trust its recommendations is nearly twice as high compared to businesses without a badge
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Source Based on an online survey commissioned by Meta with 3,974 participants across 44 countries Respondents were randomly asked how much they trust the authenticity of a business or creator with or without a Meta Verified badge The study was conducted by Meta Research Data was collected between December 4 and December 10, 2024

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